Universiti Utara Malaysia (UUM) continues to shine on the international stage when the research conducted by Lt. Kol. (PA) Prof. Ts. Dr. Norazah Mohd Suki received the Prominent Topics in Research Award at Malaysia's Research Star Award 2018. The event was held at Sama-Sama Hotel, recently.

The award was presented to Lt. Kol. (PA) Prof. Ts. Dr. Norazah Mohd Suki by the Secretary-General of the Ministry of Education Malaysia, Dato’ Mohd Ghazali Abas, representing the Minister of Education, Malaysia.

"This award recognises the quality of the research on Behaviour, Recycling and Green Purchasing which was successfully published and indexed in the Elsevier's international database," said Lt. Kol. (PA) Prof. Ts. Dr. Norazah.

For MRSA 2018, Elsevier has worked closely with the Ministry of Education Malaysia to acknowledge researchers in four (4) categories i.e. International Research Collaboration, Prominent Topics in Research, Young Researcher and High Impact Paper.

"Winners were selected based on a combination of research metric from Scopus Elsevier and qualitative factors. The result of this study established a new momentum for prior discovery of consumer concerns on the environment as demonstrated in the purchase of green products.

"It is important for companies to give more emphasis to social value, epistemic value and quality of functional value in order to foster environmental concerns among consumers in making their decisions when purchasing various products," she added. Lt. Kol. (PA) Prof. Ts. Dr. Norazah was also invited to deliver a keynote address entitled The Role of Industry 4.0 in Marketing and Tourism Industry at the 2018 International Conference on Technology and Humanities (IcoTECH 2018) at KDU Penang University College, Penang.

"In dealing with a highly innovative and competitive business industry, coupled with the rapid development of new technologies, organizations need to instigate smart transitions into entrepreneurial minds," said Lt. Kol. (PA) Prof. Ts. Dr. Norazah. The international conference was jointly organised with the University of Lincoln, United Kingdom. The conference was officiated by Penang Deputy Chief Minister II, Prof. Dr. Ramasamy a/l Palanisamy.

Lt. Kol. (PA) Prof. Ts. Dr. Norazah has published more than 300 papers in refereed journals, chapters in books, books and conference papers. She is also an editor of the SCOPUS indexed book besides recording a SCOPUS h-index of 16. She has also received internationally recognized awards including the Highly Commended Paper in the 2015 Emerald Literati Network Awards for Excellence, Highly Commended Paper in the 2017 Emerald Literati Network Awards for Excellence and IGI Global Winners of the Seventh Annual Awards Excellence in Research Journal.